Start with the open questions
Review the decisions you expected to make this week. Which experiments have enough information for a useful review? Which still need time? This keeps the meeting tied to work rather than turning every metric into a new conversation.
Separate results from explanations
Write down what happened before discussing why. “Three relevant enquiries arrived” is an observation. “The new headline caused them” is an explanation that may need more evidence. Being explicit about the difference makes disagreements easier to resolve.
Choose a small next step
Each reviewed experiment should end with a clear action: continue within the existing limit, change the test, pause it or propose a careful increase. Give the action an owner and a review date. Leave inconclusive results visible rather than forcing a winner.
Keep a short shared record
Capture one useful lesson from the week. Include the context so that someone reading it later can judge whether it still applies. Over time, these small notes become a more practical asset than a collection of weekly slide decks.
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